
The story, told as evolution
Not a biography — a sequence of realisations, each one forced by the last.
1 Software engineer
I've spent twenty-five-plus years building software, including engineering work at Dell, Bank of America, AMCS, and SentryOne. The formative lesson: most complexity in software is accidental, and most of it comes from systems that were never designed to work together.
2 Product & platform thinker
Building products taught me a repeating pattern: inside every good feature there is a smaller product trying to get out, and under every good product there is a platform capability nobody has extracted yet. Booking is an engine, not a feature. Queries are a language, not a dialog box. Decomposition became my habit.
3 Founding Sneat
Sneat started from an observation I couldn't unsee: family life runs on nine-plus apps that share nothing. The fix isn't a better app — it's a shared graph of people, events, assets, and money that many focused apps read and write. Each new app makes every existing app more valuable.
How that chaos looks from a family's side is told in the Sneat origin story — seven panels, one kitchen, and a wall of sticky notes.
4 Ecosystem engineer
Following that logic honestly led me beyond one company's products. Shared data must be user-owned — so OpenVaultDB. Storage must be swappable — so DALgo. Dozens of modules must stay coherent — so SpecScore and GraphSpec. Knowledge itself needs graph-native navigation — so this site. That practice — products, standards, infrastructure, and teams designed to reinforce one another — is what I call ecosystem engineering.
🧱 What stays constant
- Make complexity understandable — clarity is a feature.
- Connect vision, architecture, branding, and execution as one act of design.
- Build environments where talented people do the best work of their careers.
- Prefer systems that compound over features that impress.
💬 In colleagues' words
From LinkedIn recommendations across two decades — executives, direct managers, teammates, reports, and clients.
Alex was perfect as our team lead in Dublin as we needed someone with strong technical skills but also a leader of people. Alex built and led a great team, some of the best developers I've ever worked with. They had a keen awareness of user experience and great design. …
Alex is an incredibly conscientious individual who really cares about the work that he does. He is passionate in discussions about technology and always wants to deliver an excellent user experience, advocating strongly for the user in any design …
I had the pleasure of working with Alex while he was a Software Development Team Lead with AMCS Group. He led a highly skilled team on some of the most challenging projects in the company with great passion and knowledge amid a challenging work environment. …
Alexander is a very focused developer and delivers high quality solutions that meet or often exceed the requirements he was asked to deliver. He is very innovative and adaptive and can translate his good ideas into real, productive solutions …
Alexander is a great lead developer. He uses clever ideas to enhance the code and improve performance, and has very good domain knowledge over what his team is working on. Recommended!
Alex was always great to work with during his time with Dell … he is technically gifted with a sharp ability to close out an issue quickly … looking forward to seeing his Internet Enterprise grow.